Category Archives: Uncategorized

Webinar Invite – Bring a Unique New Benefits Solution to the Market


January 14th and 19th from 12:00 – 12:30 EST

Register Now

Do you want to challenge the status quo of benefits and bring a new idea to market that can grow your business? In this webinar we will introduce a new idea and demonstrate a new product we are bringing to market. We think the current benefits market is very broken and we will show you some data that supports this that will astound most brokers. Working with some MIT Technologists we have developed a new model that benefits consultants can deliver that can improve an employer benefits program and bring more value to employees.

The Agenda is as follows:

  • Why the Current System is Broken
  • The Data That Supports It
  • A New Benefits Model
  • The New Formula for a Modern Benefits Program
  • The Marketing Campaign to Grow Your Business

If you would like to attend just click on the Register Now button. If you have any questions, please feel free to reach out to us at 508-498-7591.

Webinar Invite – How to Get the January BOR


December 3rd or 8th – 12:00 EST

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Are you looking to grow your business in 2021? Then why not start now. In this webinar we will show you how using the New Math of Health Insurance can improve an employer’s benefits program and employee satisfaction for the same or less money. This compelling differentiator can generate a sense of urgency for the employer to act now because every month the employer delays may cost their employees money. A renewal that was thought to be “put to bed” will be reconsidered because this option was not shown by their current broker. This can be the wedge to get employers to change their broker immediately.

The Agenda

  • Why a Renewal May Not Really be “Put to Bed”
  • Review of the New Math of Health Insurance and Benefits
  • The Value Proposition for Employers and Employees
  • How to Create the Wedge
  • The Marketing and Sales Plan
  • The BOR

This webinar is for those brokers who want to grow their business and start 2021 with a bang. While some are taking a break after the renewal season you can get on offense with whole new benefits program. To attend this webinar, click on the Register Now Button.

See Demo – The Most Comprehensive ICHRA Consulting Tool for Benefits Brokers


Live Demo Every Monday and Thursday at 11:30 EDT

Provided by N4one HR and Benefits, LLC
http://www.n4onehr.com

We Guarantee You Will Say Wow!

Live Demo Every Monday and Thursday at 11:30 EDT


Register Now

The Individual Coverage HRA is a viable option for employers and their employees in many States across the U.S. This 4th quarter it will be important for brokers to properly advise their clients and let them choose as to whether this is something of interest. We have developed what we believe is the most comprehensive ICHRA Consulting Tool for Benefits brokers on the market. See for yourself by watching the demo and then you can judge. 

Sample Features
Compare Group Costs to Individual in Minutes (All 50 States)
Develop Contribution Models
Affordability Testing
Disruption Analysis
Our Unique ACA Risk/Reward Report
10 Comprehensive Reports
And 5 Other Relevant Variables Most Brokers Aren’t Thinking Of
 

Elevate Your Skills
Become the ICHRA Expert Overnight
Wow Your Clients

If you have questions give Mike a call at 508-446-7142 or send an email to mikemarkland@n4onehr.com
 

Webinar Replay – Grow Your Benefits Business 20%


Between changing tax laws, the Coronavirus, a growing budget deficit, and escalating health care costs, I believe employer health insurance is about to change, and maybe faster than many think . I presented a webinar last fall that applies more today than it did then. It is a plan for brokers to grow their business in these uncertain times. Take a look and start the process today.

Click Here to See the Recording

Webinar – Why the Coronavirus Could End Employer-based Health Insurance


June 2nd – 12:00 – 12:45 EDT

Register Now

Employer-based health-insurance participation has been going down for the past 20 years and with this pandemic, those numbers are going down even more at a rapid rate. The Coronavirus pandemic has exposed major flaws in our current system that need to be addressed. In this webinar we will discuss why employer-based health insurance could and maybe should come to an end and present a solution that can drive costs down while improving health care delivery. The good thing is employers can start this transition to a new system right now.

The Agenda for the Webinar is as follows:

  • The Current Problems with Employed-based Insurance
  • The Number One Cause for Skyrocketing Health Insurance Costs
  • How the Coronavirus has exposed the problems
  • A Post-Coronavirus Solution
  • The Bright Future for Health Insurance and Health Care

To register for the webinar just click on the Register Now Button. If you have any questions, feel free to give us a call at 508-498-7591.

Webinar Invite – Employers Have Alternative Health Insurance Savings Options During Coronavirus


Webinar Invite

Employers Have Alternative Health Insurance Savings Options During Coronavirus

Save Employee Dollars

We realize these are tough times. As employers and employees navigate this “new world”, maintaining one’s financial viability, which includes health insurance, is an issue to deal with. We would like to invite you to a webinar that can ease this burden by taking advantage of new health insurance tax laws that you may not have heard about. It is an opportunity to possibly save your employees substantial dollars.

April 21

12:00 – 12:30 EDT

Register Now

Agenda
• Review of the Tax Laws and Opportunity
• Examples of Saving Employees $4000+ Annually
• Why During the Coronavirus Should You Consider This
• An Alternative way to think of Employee Health Insurance
• Employee Cost Modeling to Save Money
• Communicating a New Program to Employees

It is time to think outside the box and this webinar is outside the box thinking. Our mission is to help employees who may be struggling financially. We think this new approach to employer-based health insurance can deliver on that mission. To attend click on the Register Now button. If you have questions, please feel free to reach out to us at 508-498-7591.

I Can Make a Roast Beef Sub Better Than Subway


Every now and then an idea comes to my mind that I want to share. For those of you in sales, I am sure you can relate. Today I was making a pitch to a benefits broker on our new business and value proposition when he said, “I am all set. I can do that.” We all have heard that “I am all set” response before, even though we know the person may not know what it is we are really selling.

This brought me to my latest business thought which I used with my son the other day. I asked him, “Can you make a roast beef sub?”. He said “yes”. Then I asked, “Can you make a roast beef sub better than Subway?” He said “yes”, again. Then I asked, “Can you outsell Subway?” His answer was “No way”. Making a sub is easy. Making one better than Subway is not real tough either. However, outselling Subway would be extremely difficult.

I have known the broker I was selling to today for 10 years. He has had 3-5 employees in his business since I have known him. Conversely, I have another broker friend who had 5 employees in his benefits business 10 years ago and today has 55. (with no acquisitions). From my seat, the first broker has always been saying he could “make the roast beef sub”, thinking that he is “checking the box’ of products and services he could offer. The second broker, however, was building his “Subway”. These two brokers approached their business everyday in a very different way yielding significantly different results. If you were to read their websites, they say they do the same thing, but they don’t.

There is a difference between stocking your shelves with tools and resources for your business and delivering them to market in an effective way. I will go out on the limb and say many in the benefits broker world have been stocking their shelves with the latest shiny object for the past 15 years. All the vendors know this and sell to brokers who want to make sure they have the latest and greatest. Then when something doesn’t sell, they say, “I tried that, and it didn’t work.” Well maybe it didn’t work for them.

Having dealt with “I am all set” at least 3000 times over my career, I know how to deal with objections. Maybe they are all set, and maybe not. I am certain that many people can “make the sub”, however, few can build a Subway. So, ask yourself, are you making subs or building a Subway? In my last business I will say I helped people stock their shelves. The difference this time is I am helping them build their Subway. There is a big difference.

The Zenefits/OneDigital Partnership – It’s Magic


You may have seen the news about the Zenefits/OneDigital deal and the how Zenefits will now start working with brokers. This news reminds me of a magician performing a magic trick. They get you to focus on one hand while the other is where most of the action is happening. With this new partnership, most brokers are probably focusing on this competitor named Zenefits. The real story however is about the competitor named OneDigital.

The details of this relationship and how Zenefits may partner with other brokers has yet to come out. Let me speculate here. First, I would assume the OneDigital deal with Zenefits is similar to what OneDigital has done with other brokers in their small group outsourcing business. OneDigital gets 50% – 60% of the commissions to manage the business and the other broker gets 40% – 50%, or something like that. Without some significant share of the commission being retained by Zenefits this deal would not have happened. If Zenefits was giving away free software then they certainly can’t give away all the revenue and still employ all their people.

I would assume that any broker that wants to have a relationship with Zenefits will have to provide what OneDigital is doing. Handle all the service for 60% of the revenue. Or if they want to sell Zenefits technology, I would imagine the fees would need to be closer to what the market is.

The thing about OneDigital is they built a business based on leveraging technology in the most optimum way to drive down costs and provide better service. Brokers tell me all the time they can’t make money on small group for 100% of the commission yet OneDigital does it with only 60% of the revenue. How can that be?

The idea of combining HR/Benefits/Payroll technology with services is something we have been touting for years now. In fact, a shift in our business was made because of the need to provide the united services around the technology. Even Namely recently announced they are moving from a software as a service model to software with services model. These services include benefits brokering along with benefits administration and of course, HR and payroll.

The one-stop-shop for everything HR is an attractive value proposition for employers. Mike Sullivan, One Digital’s Chief Growth Officer stated in today’s Employee Benefit Advisors article that, “In a very client-centric way, the alignment of these two platforms makes sense for small businesses.” Indeed, it does.

This is not OneDigital’s first play in this space. It was less than two years ago when they announced their investment in GoCo. The title of the press release said, “GoCo Takes Zenefits Head on with Digital Insurance Partnership and Investment”. You can see that press release here. Even today Mike Sullivan is still listed on the GoCo website as a Board Member. I don’t know where this leaves that relationship.

What will come out in the coming days or weeks is how Zenefits plans to partner with other brokers. I wonder if and how the insurance commission is going to be leveraged to deliver this joint offering. Somehow, I don’t think this strategy of benefits commissions subsidizing HR technology game is over. Firms like Gusto and Namely are still combining benefits brokering with HR/Payroll technology and services. And we all know that other brokers are subsidizing systems across the country to get new business. As I have stated in the past, the idea of giving away free technology to get a broker of record started at least a dozen years before Zenefits was even founded.

Personally, I don’t think Zenefits has anything special, but OneDigital does. So, while most brokers are paying attention to what they perceive as the fall of Zenefits, I think the competitor to look out for is OneDigital. They will be knocking on your client’s door.

Note: This article is wildly speculative, but it is my blog. As more information comes out I will write again.

Webinar Invite – Taking HR to New Heights


2017_webinar_hr_without_limits_linkedin_mast33

For those employers interested, we are conducting a Webinar about HR and HR Technology that can change the way you think about HR. We guarantee you will hear a perspective on the market that will get you thinking. We have done this live and employers have said, “You made 4 or 5 points that I have never heard before.”

The market is changing and the opportunity to “Take HR to New Heights” exists. The problem is most employers don’t get there because of all the obstacles in the way. We analyzed the market and identified 54 obstacles to success. This webinar will expose those obstacles and provide an action plan to take HR to New Heights.

If you would like to attend please click on this link. REGISTER NOW . This is reserved for employers or partners of ProHCM only.

Webinar Announcement – Introducing HR/Benefits Technology 3.0 – A Whole New Technology Engagement Strategy for Benefits Brokers


I am conducting a webinar for benefits brokers that introduces HR Technology 3.0. If you are a broker and interested in attending click on this link here . The dates are June 3rd and June 7th at 12:00 EDT. This will be a good one that I have been developing for some time and have done a lot of research. If you are in the benefits business then I think this will be valuable.

Here is my overview.

Just when you think you’ve figured out the HR/Benefits technology marketplace, the market changes and a whole new HR Ecosystem arrives. What you thought was right just a month ago may no longer be as HR Technology 3.0 is upon us. With $2.1 billion in new investment capital coming into the business, it is going to come in like a storm. It is an opportunity for benefits brokers to approach prospects with a whole new idea that is intriguing, forward thinking, that can deliver outcomes in the HR area that few employers have realized.

In this webinar we are going to introduce HR Technology 3.0 and paint the picture of how brokers can bring this to market. We will even role-play the sales presentation that we think can create the wedge needed to upend existing relationships. The agenda is as follows:

What is HR/Benefits Technology 3.0?
How this changes the broker/employer conversation
What technology vendors will be the winners and losers?
What is the broker’s role in this new world?
Role play of a prospect presentation.